Why Do Gyms Make it Hard to Cancel? (Revealed!)

Have you ever tried cancelling a gym membership? If so, you know just how hard it is.

You’ll typically need to write a letter of cancellation, deliver it in person to a head office that’s on the other side of the country, along with a lock of hair from a King’s first born child.

Okay, I may have exaggerated somewhat, but you know what I mean.

So, allow me to explain why gyms make it so hard to cancel and what you can do about it.

Why Do Gyms Make it Hard to Cancel?

Gyms make it hard to cancel because the majority of their profits come from unused gym memberships. In fact, it is estimated that 67% of gym income comes from people who never set foot in the gym. Therefore, by making cancellation difficult the hope is that members will become frustrated and simply continue paying.

1. Unused Gym Memberships Bring the Most Profit

Gym Membership Application Form

The main reason that gyms make it hard to cancel is that the majority of their profits come from people who never actually set foot in the gym.

As I’ve mentioned, approximately two-thirds of gym memberships (and therefore gym income) comes through unused memberships.

This is the simple business model that pretty much all gyms have to apply to stay afloat.

Basically, gyms could not afford to be open without the majority of their income coming from non-gym users.

If a gym limited their membership to the maximum number of people who could use the gym at once then they’d definitely go out of business.

In fact, most individual gyms wouldn’t be able to allow every single paying member into their facilities over a 24-hour period for health and safety reasons.

As an example, the average Planet Fitness gym has 7,500 members.

Therefore, even if a gym limited every member to a specific one-hour slot over 24 hours this would mean that there would be over 300 people in the gym at any one time.

I’m sure you can see that this would cause problems.

So, in effect, gyms actually count on the fact that people will sign up for a membership, and never use the gym.

In fact, the January rush to sign up for new gym memberships will see the majority of people never actually see that first month out.

Plus, more often than not, many of these non-active gym members don’t even consider cancelling their membership for the first few months.

In essence, this is “easy” profit” for the gyms, although it is their main business model.

2. Most People Can’t Be Bothered to Jump Through Loopholes

Gyms will make it more difficult to cancel a membership, as most people just can’t be bothered to jump through loopholes.

In truth, you should obviously always read ANY contract before signing it.

However, the allure of something new and exciting, with the additional appeal of a slim, sexy, and muscular body, sees most of us signing that gym contract without ever reading the small print.

With that being said, the vast majority of gyms will simply require a written letter to be sent either to your original branch or head office.

You’ll then have to wait for a response, which is often when the real hassle begins.

As the unused memberships make gyms the most money, when it comes to cancelling you’ll typically need to deal with trained sales people.

Their aim is to either get you to reconsider leaving, perhaps even offering more favourable terms.

Then again, you could find that the hassle of dealing with a salesperson is all too much, so you decide to end the conversation without actually cancelling.

Remember, a gym is a business, and no business wants to lose out of their biggest source of income.

3. Some People Try to Cheat the System

Okay, I’ve spoken of things that are member-focused so far, but I guess I also have to look at things from the gym’s point of view too.

The very fact that the vast majority of gym profits typically come from unused memberships means that there are those who try to cheat the system.

Some private gyms would initially allow members to cancel anyway they would like.

However, this would often lead to members (who never use their membership) claiming that they’d cancelled six months previously.

Obviously, there would be no record anywhere.

The private gyms would try to argue this fact with the “cheating” member, but would offer to allow them to cancel there-and-then.

But, human nature as it is, this would often lead to the gym’s reputation being tarnished online.

This is generally why most gyms will require your cancellation in writing, and quite often in person too.

There is even evidence that people prank call membership cancellations all the time.

Don’t ask me why, but this is something that gyms have had to deal with for many years.

So, the difficulty in cancelling is also there for security reasons.

4. How to Cancel Your Gym Membership

In order to cancel your gym membership you should request a copy of your contract if you don’t have it available.

Most contracts, gym or otherwise, will have factored in that the person will pay a monthly fee for the entire length of the contract.

Therefore, whether your contract is 12 months, 18 months, or even 24 months, there will typically be an early cancellation fee.

So, if you’re looking to cancel within this period you’ll unfortunately have the option to either pay a cancellation fee or see the contract through to the end.

Once the contract is completed you can then cancel without any additional charges.

However, for most gyms this will involve either having to cancel in person or providing written confirmation.

This is simply so the gym has an official record of cancellation.

You should follow whatever your specific contract requires and this should be an end to it.

With that being said, you’ll generally find that a salesperson will contact you to “discuss” matters.

Simply stand your ground, explain that you have followed their instructions, and that you wish to cancel.

If you do find that the salesperson is being difficult then ask to speak to a manager or someone in authority.

Basically, as long as you have followed their process then they will have to eventually cancel.

Don’t allow the delaying tactics to put you off what you’re trying to achieve.

Here are the cancellation instructions for some of the more popular gym franchises:

Anytime Fitness

L.A. Fitness

24-Hour Fitness

Planet Fitness

Fitness First

YMCA

Chandler Bing Trying to Cancel His Gym Membership

Final Thoughts

So, as you can see, the main reason that gyms make it hard to cancel is that the majority of their income comes from unused memberships.

It is estimated that 67% of people pay a gym membership, but never actually set foot in the gym.

Therefore, it makes a great deal of sense from a business perspective for gyms to retain as many memberships as possible.

Additionally, it’s not unheard-of for paying members to try to cheat the system by claiming that they have previously cancelled.

This is why most gyms prefer that you either cancel in person or in writing.

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11 thoughts on “Why Do Gyms Make it Hard to Cancel? (Revealed!)”

  1. Thank you for such an informative article. I and my friend have also been stuck in some similar situations. During the pandemic all the gyms and facilities were closed and therefore I and my neighbor friend started finding some alternatives and we found one. We started working out at our home only and that was pretty effective too. Hence when the situation came under control and our regular gym membership was resumed, we went there to cancel it but unfortunately, they were not supportive. After a long tedious talk with the manager and a long application, at last we were able to cancel our membership.

    Reply
  2. I have had previous experiences with gyms in both good and bad sense. They do make it very hard to cancel and I don’t know why. It should be my choice to cancel the gym and they should honour that. Instead, they will try to persuade you at the counter and then even go as far as to start sending you emails when you signed up and try to convince you to keep your membership. Like I wanted to leave so honour that.

    Reply
  3. Hey thanks for the clarification, it was definitely interesting to read.

    I thankfully haven’t ever applied for a gym membership though I did ponder the thought for quite some time, I have heard from many of my friends who had joined, that they find it impossible to cancel after they have been moaning for quite some time. 

    I don’t think I’ll be joining the gym anytime soon then, I’ll stick to nature walks!

    Reply
  4. Oh yes, it is definitely hard to cancel the gym! I think they do that on purpose lol. Mine would charge for a year at once, so if I needed to cancel it for a while because of illness or injury, it is tough to lose all that money because of circumstances. Thanks for the insights into why they make this hard as hell to cancel, I would never have thought about that 😉 The more reason for me to try and do workouts at home, honestly ..

    Reply
    • Hey Lizzy,

      I hear you, LOL. I guess, as I’ve mentioned, as a gym’s main income comes from those who don’t use their membership they’ll do everything they can to avoid cancellations.

      Plus, the fact that your gym charges annually ensures that they’ve made a good slice of income. 

      I wonder if they automatically renew at the end of the year in the same way monthly memberships renew and rollover. That could be a pain if you haven’t visited the gym in a long time and had forgotten about your annual membership, LOL.

      Partha

      Reply
  5. Hi there,
    Great article. I really enjoyed the reading.
    That’s the reason why I never subscribe to Gym clubs. It’s hard to cancel the subscription once you start with that. However, there is a new gym club in the area, and they are only required to buy 10 tickets for training. So even if you don’t come to the gym, you don’t lose anything. If you do the workout, you give a ticket away. But anyway, I get too lazy to go to the gym, so I prefer to do the workout at home. I will check the best bodybuilding exercises you have suggested at the end of your article. I want to muscle my belly and my arms. I do have a question, though, if you don’t mind. How many times per week should I workout to get results fast?
    Thank you for this excellent post!

    Reply
  6. Yes, I that is probably true, where gyms do make the most off of unused memberships, or ones that cannot be cancelled until the end of the contract.  I know personally, it took me 4 months just to get the gym to stop taking the money for a membership I had cancelled.  Kind of frustrating, but you do have to stay on top of them!

    Reply
  7. Hi – tell me about it!!

    The first gym I signed up to was in London. It actually was quite small and belonged to Dave Prowse (at least I was told it was!) This was back in the ’80s. Dave Prowse was famous for being the Green Cross Code Man and even more famously – Darth Vader!!  (Look for the Green Cross Droid on Youtube.)

    That was great because it was just around the corner from where I worked so it was easy to go to at lunch-times or after work.  Then I changed my job – and of course, that gym was no good to me at all.

    I should have learnt my lesson, but over the years I paid for more memberships which didn’t get properly used!

    Then finally I started buying my own gym equipment and have saved a fortune ever since!

    All the best! Julia

    Reply
    • Hey Julia,

      Oh don’t worry, I remember the Green Cross Code well, it was all the rage when I was a child, LOL.

      Plus, I’ll openly admit to being a Star Wars fan, so I’ve always known about David.

      Well, at least you used the gym, and had a valid reason for not being able to use it again.

      However, I do think that gyms “hope” that perhaps people will sign up during the January rush, all that “new year, new me” nonsense, LOL, use the facilities for a month, and then completely forget about it.

      Admittedly, I have always been a regular gym visitor. so it’s not something that has personally affected me.

      However, I must admit that during all the Covid lockdowns I actually really enjoyed working out from home or going to the park.

      So, I know exactly what you mean about working out with your own equipment, etc.

      Great to hear from you.

      Partha

      Reply
  8. I think if you read the small print when you join and also be aware of just how long you are signing up for it helps. You need to keep track of when your contract ends, as normally the gym will just keep charging you after that until you cancel regardless.

    If you have never belonged to a gym before it is always best to go month to month if you can. It may be a bit more expensive, but at least if you decide it is not for you two months in you can get out without having a long contract to still pay for.

    Reply
  9. Great topic! Something many don’t consider when signing up.  I have several friends who pay for monthly memberships and never go to the gym.  And they have for years!  Always saying they will “get around to it”  or they’ll “start next Monday”, but the “next” Monday never comes!!  I enjoy going 3 times weekly.  It’s like therapy for me, so I absolutely enjoy going.  

    The pics are great, the content is great, it’s very well written!

    I loved the video of Chandler trying to cancel- it was Perfect!!  and gave me a good giggle.

    Overall, wonderful post and looking forward to reading more!

    Reply

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